The Makers Club is a student-led club at ESADE Business school, in Barcelona. Seed set out to solve the lack of awareness students had about the club. This meant describing the club clearly and incentivizing students to come to events, that would eventually convert them to join the club. The main challenge was therefore a question of acquisition: how to convert as many curious students, seeing this website on the go (most of the traffic comes from WhatsApp) to event attendees? A short impactful video was produced and included in the responsive website designed. 200 students signed up to 8 different events, increasing the attendance rate by 260%.The Makers Club is now inactive.